Haus of Gaga

Introduction

Inspiration

Creations

Video Dogs

Lady Gaga City, the Metropol of Lady Gaga

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The "Haus of Gaga"

"Haus of Gaga" is Lady Gaga's own creative production team. She personally handles the team, and they are in charge of creating a lot of her everyday clothes, stage clothes and hair style. Lady Gaga says that her interest in fashion derives from her mother.

Performance art

Lady Gaga explains fashion's strong influence by saying "When I'm writing music, I'm thinking about the clothes I want to wear on stage. It's all about everything altogether - performance art, pop performance art, fashion. For me, it's everything coming together and being a real story that will bring back the super-fan. I want to bring that back. I want the imagery to be so strong that fans will want to eat and taste and lick every part of us." The Haus of Gaga has been said to "bring the performance art into the mainstream channels".

Inspiration from "Bauhaus"

The "Haus of Gaga" should not mixed up with "House of Gaga Publishing" which is Lady Gaga's publishing company for her music, managed by Lady Gaga's father, Joe Germanotta. Lady Gaga said in an interview in Germany that the name is inspired by the German retail store "Bauhaus".

By Martin Solders
reporter Lady Gaga City

28 May 2010

Haus of Gaga

Lady Gaga's creative team

Lady Gaga has in a few years become a force to be reckoned with by the fashion world. Her "Haus of Gaga" is a group of creative, inspiring people responsible for her clothes on- and off-stage and her hairdos. Lady Gaga has an outspoken vision of fashion to be incorporated into her music.

Inspiration

"The Factory" in New York anew

"The Haus of Gaga" is clearly influenced by Andy Warhol's creative collective "The Factory". Gaga claims that the Haus is a way of her putting more effort into her performance, while staying in control.

Video Dogs

Celebrity dogs featured in videos

The two Pacific Coast Harlequin dogs Lava and her son Rumpus have been heavily featured in Lady Gaga's videos since their first appearence in the "Poker Face" video.

Creations

Bubble piano and cigarette glasses

The Haus of Gaga has been responsible for many of the Lady's creations. Examples are the Bubble Piano, the Razor Blade Glasses and the Disco Stick.

Atso Kudo

Latex and rubber

Atso Kudo designs and manufactures a full range of ladies wear exclusively in latex rubber.Gaga made one of their red latex designs famous by wearing it to the 2009 Royal Variety Performance. The designs are truly something else.

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Nasir Mazhar

Obsessed hatter

The 25-year-old hatter Nasir Mazhar is obsesses by the history of headwear and sculptural forms. His pieces are architectural interventions.Gaga has worn his pieces in many of her videos, among them Poker Face and Alejandro.

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The Fame: Part One

Guerilla project

"The Fame: Part One" is a guerilla project made by the Haus of Gaga. The short film is a flirt with arty European movies. The film has a greyish tone, and Lady Gaga speaks fake-French. The film also features the two Pacific Coast Harlequins from the "Poker Face" video.

Kerin Rose

Unique eyewear

Designer Kerin Rose has quickly become one of the most popular designers of unique eyewear. She recently designed glasses to Gaga’s latest music video Alejandro.

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Haus of Gaga's "Teeth"

Promoting video

The un-official video for "Teeth" is made by Sergio Ceron. Sergio Ceron is a Mexican Visual Artist. His main subjects are Hyperrealism and Cyberconceptual Art. Sergio Ceron lives and works in Chicago, Illinois.

M. "Dada" W.

Gaga's ex-lover

Matthew Michael Williams has been the creative director of many of the Haus' projects. Examples are Lady Gaga's tours The Fame Ball and The Monster Ball and the creation of the Disco Stick.

L.A.G.

Chief of Dance

L.A.G. - Laurie-Ann Gibson, is the main choreographer of the Haus of Gaga. She has done the choreography for some elements of the tours, and for the videos Telephone and Bad Romance.

Nicola Formichetti

The Stylist

Nicola Formichetti is the Japanese/Italian stylist responsible for the amazing Alejandro video! He has also done the album covers for The Fame Monster and much more of the style related to Lady Gaga.

Lady Gaga City

Haus of Gaga

Alejandro

The Fame: Part One

Haus of Gaga's Teeth

The Heart Backdrop

Videos

M. "Dada" W.

L.A.G.

Nicola Formichetti

Ingrid Vlasov

Francesco Scognamiglio

Philip Treacy

Alexander McQueen

Valentino

Kerin Rose

Nasir Mazhar

Atsuko Kudo

Residents

Twitter @Ladygaga

http://twitpic.com/2kq73s - CAUTION: Stuffed princess' or otherwise thrown on stage will meet similar fate. Skinny bitch.

#gaga6million Where's all my #twittermonsters? Nothing like the road to Milwaukee and a Gas Station Disco.

Listenin to HairNation radio..Woooahh you're invited but your friends can't come. Whata lyric. Thank god for guys with long hair and blush.

I got nothing left to do, but don't give a damn, cuz were back in Minnesota baby, with a sold out show again

http://twitpic.com/2i4lds - Canada isn't that dry, but it for sure kicks ass. Has anyone seen my st.tropez, selftan EMERGENCY!

Nothin like watchin Maiden videos with a Jameson diet in my paw. Is it considered studio rehab if it involves inspirational hairmoves+booze?

I love you too doll baby @perezhilton

I just saw that #becauseofgaga was #1 TT on Twitter. So darling thank u! #Becauseoflittlemonsters I am brave.

Little monsters heart I keep, and as I lay me down to sleep, I dream of rainbow roads to love, for now New York city's my drug

http://twitpic.com/2ixeqy - Holy mother of laughter

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