"Haus of Gaga" is Lady Gaga's own creative production team. She personally handles the team, and they are in charge of creating a lot of her everyday clothes, stage clothes and hair style. Lady Gaga says that her interest in fashion derives from her mother.
Lady Gaga explains fashion's strong influence by saying "When I'm writing music, I'm thinking about the clothes I want to wear on stage. It's all about everything altogether - performance art, pop performance art, fashion. For me, it's everything coming together and being a real story that will bring back the super-fan. I want to bring that back. I want the imagery to be so strong that fans will want to eat and taste and lick every part of us." The Haus of Gaga has been said to "bring the performance art into the mainstream channels".
The "Haus of Gaga" should not mixed up with "House of Gaga Publishing" which is Lady Gaga's publishing company for her music, managed by Lady Gaga's father, Joe Germanotta. Lady Gaga said in an interview in Germany that the name is inspired by the German retail store "Bauhaus".