The Haus is clearly inspired by Andy Warhol's "Factory", a collective of inspiring and creative people. The Haus is dividing inte different project teams providing Lady Gaga with different fashion details. The latest years, all of Lady Gaga's clothes, on- and off-scene props (all of the different glasses, the monster ball rings on the poster for the "Fame Ball Tour", the Disco Stick etc.) have been created by The Haus of Gaga.
Gaga describes her Haus with "It's my creative team and it was really organic. I was a bit frustrated at the beginning, being so new to the business and going forward with a major label. I wanted to put my own money into the show because, when you're a new artist, you kind of have to prove yourself. I was making money as a songwriter and I didn't want a condo or a car because I don't drive and I'm never f*cking home, so I just wanted to put all my money into my performance."