Lady Gaga has described the process
"I called all my coolest art friends and we sat in a room and I said that I wanted to make my face light up. Or that I wanted to make my cane light up. Or that I wanted to make a pair of dope sunglasses. Or that I want to make video glasses, or whatever it was that I wanted to do. It's a whole amazing creative process that's completely separate from the label."
Examples of creations from The Haus of Gaga are the Half-Smoked Cigarette Glasses, the Disco Stick, The Paparazzi Dress, the Pyro-Bra and much more.